Yet they’ve crafted an online subculture built on riffing on and combining existing meme formats to create something wholly new. Yet the most interesting meme pages are nothing like those glossy moneymakers: They aren’t verified, don’t post as consistently, and have far fewer followers (at most hundreds of thousands, but more often half that).

Both the pages and their owners have scored online fame, profiles in major publications, ad sponsorship, and even TV recognition. The biggest and longest-lasting of such accounts- most notoriously, Fuckjerry-have spent years churning out text-based images, both stolen and original, to their millions of followers. A post shared by ʙᴏɴɢ pages aren’t new, of course.